The 302.sh blog
Notes on links, redirects and the web underneath them.
Practical guides to redirects, URL shorteners, link analytics and SEO — from the team building 302.sh.
A/B Testing With Short Links: Split Traffic Between Pages, No Code Required
Run A/B tests from the link itself: send a weighted share of clicks to each landing-page variant — no scripts, no flicker, and it works on any channel.
Read articleSmart Link Routing: One Short Link That Sends Every Visitor to the Right Place
Route clicks by device, country, language, referrer or time of day. How smart routing works, real use cases like app-store links, and how to set it up.
Read articlePassword-Protected Links: Share Private Content Without a Login Wall
How password-protected short links work, when to use them — client previews, private betas, event material — and how to create one in under a minute.
Read articleLink Expiration: How and When to Set Short Links to Expire
Expiring links end campaigns cleanly, stop old promo codes from leaking, and time-box sensitive shares. What visitors see after expiry, and when to use it.
Read articleClick Limits: Stop a Link Automatically After N Clicks
Cap a link at a fixed number of clicks and send everyone after that to a fallback page. Perfect for first-100 promos, limited drops and controlled access.
Read articleHow to Create a Bit Link: A Step-by-Step Guide to Short Links
What a “bit link” is and how to create one step by step — from a free generic short link to a branded link on your own domain, with QR codes and click analytics.
Read articleVanity URL Meaning: What It Is and How to Create One
A vanity URL is a short, branded, readable web address. Here’s what they are, why they beat generic short links, and how to create one on your own domain.
Read articleWhat Is a Good CTR? Click-Through Rate Benchmarks by Channel
What counts as a good click-through rate? CTR benchmarks for email, paid search, social and short links — plus the formula and practical ways to improve yours.
Read article301 vs 302 Redirects: What's the Difference and When to Use Each
A plain-English guide to 301 (permanent) vs 302 (temporary) redirects — what each status code means, how they affect SEO and link equity, and which one your short links should use.
Read articleShort links that keep working.
Fairly priced.